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Primark has a website, but it only has a little information on it. It gives the shopper a taste of what they may find in their local Primark store and nothing else. The reason why this retailer does not offer primark online shopping is a mystery to most analysts. Most consumers want the store to offer an online catalogue. We also started a Facebook campaign and created a group of current Primark shoppers and all those in favour of bringing Primark goods to the Online world. The group is called Primark online shop.
An online experience would be a great way for the Primark store to cement their relationship with their current clientele, and it would also be a fabulous platform for them to find new clients. Most people who shop at Primark, shop there so that they can access the fashion industry’s top trends without spending too much money. In the past, many of these people may not have had access to the internet so it did not matter that the shop did not have an online catalogue. Now, however, most people in the UK have internet access, and it is an easy way for them to shop.
Much to the dismay of many of its biggest fans, Primark does not offer a Primark online shopping experience. The Irish retailer prides itself on offering its customers affordable and fashionable clothes, and it has stores all over the UK and Europe. However, they have not yet entered the online world as most of their competitors have.
Having an online shop would allow customers to grab a Primark outfit from their laptop in their lounge while their child kips in the next room. It would allow them to order a new outfit for an evening out while they eat a quick lunch at their desk at work. It would allow them to shop at two in the morning when they cannot sleep, and they feel the need to buy new things. Without an online presence, Primark loses access to all of these clients. They hand these potential profits to other online retailers.
Primark’s business model is based on selling affordable clothes, and a Primark online shopping experience would allow them to boost their profits even more. Online shopping saves retailers money. It has less overhead than store-based business models. Although the retailer would have to pay people to staff their warehouses, they would not have to pay clerks to wait on clients. In addition, the rent for warehouses to store their online catalogue is normally much less expensive than the rent that is charged for a high street retail location.